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This domain has the following in the web site, "The Genoese Balbi Family Crest pictured and other family crests can be found in the Balbi Family Nobility page." We observed that the web page also stated " The Balbi Children by Anthony Van Dyck, 1625-27 - The National Gallery, London is featured on the art page." It also stated " Fame of the Balbis a ceiling fresco by Valerio Castello and Andrea Sighizzi is in the Palazzo Reale and is featured on the residences page. The courtyard at Palazzo Reale is featured on the residences page. Nel XVII secolo, la famigli." The header had balbi family as the highest ranking keyword. It was followed by BALBI, famous italian renaissance families, and anthony van dyck which isn't as ranked as highly as balbi family. The next words the site uses is vandyke. art history was also included and might not be understood by search crawlers.